Movie Theater The Film Theater - 1645 Words

Throughout history, humans have always been able to connect over one thing: entertainment. Whether it is music, theater, or art, entertainment has always been able to help people cope with their lives and make sense of the world around them. In the early 1900s, a new type of entertainment emerged, the motion picture. The first movie theater opened in 1905, in Pittsburgh and showed short films. Since then, films have been a huge part of society. However, what made films so successful, was where they were being showed. The movie theater gave a certain magical touch to the movie that encouraged everyone to come see a film for themselves. In Chicago especially, movie theaters were extravagant and ornate, and were referred to as â€Å"Movie Palaces† because they were so grand. The importance of movie theaters throughout history is a topic which exhibits all three E’s in Chicago for the 2015-2016 Chicago National History Fair. It depicts the first â€Å"E†, â€Å"Expl oration,† with how the movie theater companies explored different ways to attract customers from all backgrounds in Chicago, even through difficult situations. The second â€Å"E†, â€Å"Encounter,† is shown when the theater owners realized that seeing a movie can be an escape for many people during hard times and an inspirational experience through the exotic architecture of other cultures. The final â€Å"E†, â€Å"Exchange†, is represented through the exchange of information from the movie theaters to the people with architecture from all over theShow MoreRelatedFilm Theater : A Movie Theater1524 Words   |  7 Pagesis the main point for any Movie Theatre. The profit for a Movie Theatre is not coming only from tickets but also from all the sales of food and drinks. Nowadays a Movie Theater has a 3 to 4 floors building with different types of restaurants and entertainments for kids so basically there are a lot of different sources of profits fo r Movie Theater. A Movie Theater has to attract people not only with movies but also with all the fun that people can have in Movie Theater. Technological factors †¢Read MoreThe Performance Of The Nielson Company1552 Words   |  7 Pagesindulge themselves in is cinema. Whether the film is based on your favorite book, legend, or you simply were captivated by the preview you saw on television, movies have constantly brought in large revenues for the producers and theaters. However, with the growing availability of online streaming people now have the ability to access movies in the comfort of their own homes, which brings about the debate of whether watching a movie at home or in a theater creates the most enjoyable experience. TheRead MoreHome Television vs. Theater Movies1100 Words   |  4 Pagesmany debates regarding which of these entertainment forms are the best option. This debate has focused specifically on whether it is better to be entertained by the movie industry in the comfort of ones home or in the luxury of a theater. While there are specific advantages and disadvantages to both options, comparing the two modes of movie entertainment can provide a good idea of what would suit the individual taste the best. When such comparisons are made, one might find both advantages and disadvantagesRead MoreWatching Movies: Movie Theatre vs. Home1077 Words   |  4 PagesMovie Viewing Watching movies is an excellent source of entertainment. It can be an escape mechanism, adrenaline booster, romantic evening, social platform, and/or a tension reliever. The environment in which one chooses to enjoy a film can directly impact the experience one has while watching a film. Certainly there is no wrong or right setting in which to enjoy a movie. Rather, the setting one chooses to immerse oneself in while enjoying a movie is usually dependent on the whole experienceRead MoreMovies : Genres Of Movies892 Words   |  4 PagesGenres of Movies Movie theater tickets have become increasingly more expensive in recent years. As a result, movie genres that offer a broad range of entertainment and stimulation can make the theater going experience more worthy of the ticket price. Some of the more popular movie genres today are mysteries, science fiction, romantic comedies, animation, documentaries and horror films. Although all of these movie genres may be enjoyed in a theater, horror movies are more worth the ticket price becauseRead MoreThe Death Of Movie Theaters Essay1092 Words   |  5 PagesThe Death of Movie Theaters? How Netflix and Hulu are changing the movie going experience. Netflix and Hulu have become some of the easiest and most affordable ways for college students to watch television. While these massive online streaming companies advertise affordability, and vast amount of viewing options, other major entertainment companies are beginning to take notice. â€Å"They’re being able to release high quality movie content and original shows that are being able to rival anything thatRead MoreAnalysis Of The Movie 1920 American Film 1318 Words   |  6 PagesAmerican Film During the 1920s, American Film was at the peak of its glory. 1920s Film was the biggest form of entertainment and a weekly pastime for millions of Americans, regardless of race and social background. Silent films continued to improve and innovate the film industry. Hollywood established themselves as an American force and produced hundreds of silent films. Also, Hollywood became the birthplace of â€Å"movie stars† such as Janet Gaynor, Rudolph Valentino, and Charlie Chaplin. Movie studiosRead MoreWatching a Movie at Home vs. Theater Essay example667 Words   |  3 Pagessame reason film industry is the largest of any industries with India making the most number of movies per year than any other country. People watch movies at home on their television or in the theaters on a big screen where the film is been displayed with a movie projector onto a large projection screen at the front of the auditorium. Watching a movie at home or in theater is an enjoyable experience for everyone depending on personal preferences. In a theater, one can watchRead MoreRise Of American Theaters And Consumerist Desires1594 Words   |  7 Pages Rise of American Theaters And Consumerist Desires In the early twentieth century movies signified modernity by becoming the most prevalent medium of culture in the United States in a period of time where the social makeup was shifting from a predominantly middle class to working class neighborhoods that were made up of many different communities. As a direct consequence, nickelodeons, temporary storefront theaters, and vaudeville programs all flourished in the working class districts. By the lateRead MoreSwot Cinemas Essay713 Words   |  3 Pagesmanaged by large corporations and manage as profit center to increase their incomes and retained earnings. Weaknesses The main weakness of the Studio production is the cost of bringing films into the market. The average cost of releasing a film is more than $100 million. This cost in producing and releasing the films into the market has dramatically gone up the last five years around 25%. Exhibition Cinemas Strengths: During the global financial crisis in 2008, when the gas prices was going up

Relationship between Art and Technology in 1960s - 1670 Words

Spurred on by exhibitions, industry sponsorship and education programmes, the artists of the 1960s began to grapple with the space age. The launch of Sputnik in 1957 prompted a new interest in the world of the machine, yet the artistic approach to technology differed from the Futurist and Constructivist precedent. Technology did not hold utopian potential; rather the artists of the 1960s adopted varied approaches, ranging from sheer admiration to fearful pessimism. However, by the end of the 1960s technology became closely associated with the American war effort. The negativity that developed in response resulted in the technological work of artists such as Jean Tinguely and Robert Rauschenberg being pushed aside in favour of Conceptualism. Jean Tinguely’s Homage to New York (1960) and Robert Rauschenberg’s Soundings (1968) will be used to explore how these particular artists responded to the rising technology, and the extent to which artist and scientist collabora ted. The technological works of Tinguely can be classified as kinetic due to their incorporation of mechanical movement. For Pontus Hultà ©n the inclusion of movement implied a ‘complete rejection of the holy values of art’, the traditional characteristics of sculpture were abandoned and kineticism projected sculpture onto a different course. Tinguely, like Rauschenberg, used technology as a means to question and investigate his society. For the artist of the 1960s technology was a tool; it offered newShow MoreRelatedThe Relationship Between Art And Commerce1420 Words   |  6 PagesThe relationship between art and commerce has always been subject of hot discussion. Many people look at creativity as a vehicle for economic interest, while others view it as pure dedication for personal creative needs. The world as we live in today sees the creative industry, including visual and performing arts, sound recording, book publishing, and movie making, a highly commercialized glob al enterprise. People constantly buy and sell art products in a highly active market. Although it is difficultRead MoreLady Chatterlys Lover and A Clockwork Orange1002 Words   |  4 Pagesor political attitudes, which shift over time, and thus re-evaluate art. D.H Lawrence Lady Chatterlys Lover and Anthony Burgess A Clockwork Orange are known for their notoriety in different moments of the twentieth century, because they as well were part of certain definitions of culture and associated cultural values. D.H Lawrence: Lady Chatterlys Lover (1928) Lawrences novel is a story about a sexual relationship between two members of different class systems, with sexually explicit descriptionsRead MoreExploring The Paths Traditional Recognitions Between Painting, Photography And Filmmaking1577 Words   |  7 Pagesrecognitions between painting, photography and filmmaking blurred the lines and challenged between each other. New times and developments call for a rethinking of the essence of art. Changing not only the relationship of man to the world, but his vision of the artist, the viewer and the work of the whole, there is a need for new methods of communication, new forms of art. In the world of cultural practices have not yet removed the question of whether all can become the object of art. The old bordersRead MoreClaude Manet – Impressionism – 19Th . Oscar-Claude Monet1449 Words   |  6 Pagesother similarly like-minded artists met with dismissal from the conservative Acadà ©mie des Beaux-Arts, which held its yearl y display at the Salon de Paris. During the latter part of 1873, Monet, Pierre-Auguste Renoir, Camille Pissarro, and Alfred Sisley organized the Socià ©tà © anonyme des artistes peintres, sculpteurs et graveurs (Anonymous Society of Painters, Sculptors, and Engravers) to display their fine arts autonomously. At their first display, held in April 1874, Monet showed the work that was toRead MoreAndrew Warhola was born in 1928, in Pittsburg, Pennsylvania. He majored in pictorial design at the1100 Words   |  5 PagesInstitute of Technology. When he graduated he moved to New York where he started working as a commercial artist and illustrator for several magazines, Vogue, The New Yorker, and Harper’s Bazaar. In the 1950’s, Warhola had a successful job as a commercial artist, earning several awards for his talents and soon shortens his name to Warhol (Andy Warhol // Biography). Andy Warhol was an American artist who was known as a leading figure in the visual art moveme nt in pop art. He explored the relationships betweenRead MoreThe Internet Of Things Is Defined1705 Words   |  7 Pagesmade it into various design circles in which the main concern is the users and the application areas more than the underlying technical solutions. Everything surrounding people will function like the media and mediators with a blurred difference between the tangible or physical materials. The following essay will dwell more on the new pervasive concept of materiality that builds on the overall convergence of the digital and the tangible object that the internet of things have announced. The highestRead MoreThe International Typographic Style By Josef Muller Brockman1410 Words   |  6 Pagescommunication. The early founding characteristics and disciplines of the International Typographic Style could be followed back to Ernst Keller during the early 1900s where he began teaching at the Zurich Kunstgewerbeschule. (The School of Applied Art) His basic beliefs of using the content as a way to solve design problems led him to experimenting with grid systems that will later become an essential principle for the international graphic style. Keller is often recalled as the father of SwissRead MoreDiy Culture From A Youtube Video Blog1688 Words   |  7 Pagesperspective. D.I.Y.C.A.T Do-It-Yourself Culture After Technology In this digital age, Do-It-Yourself (DIY) content is one of the most searched subjects on the web, supported by modern advanced technology. Thus, this paper displays the way technology facilitates the development of DIY used on the Web, particularly Youtube. This paper explores the communities formed from online interactions between DIYers. This paper also investigates how technology allows DIYers to find values and the purpose of DIYRead MoreFine Art And Commercial Art1456 Words   |  6 PagesFine Art and Commercial Art With rapid economic growth and improving technologies, many artists are increasingly become interested in commercial art. This trend is mainly influence by the fact that the financial gains in commercial art are much greater than in fine art. Since the designers are instructed on what to do by their clients, their level of creativity and ingenuity is minimized. This is partially attributed to the fact that many people have misunderstood the true meaning of fine art. HoweverRead MoreEssay about Action Painting965 Words   |  4 Pagesof theory and practice reflected developments in the social and economic structures after the horrible events of World War II. The complex relationship between the loss of faith in the Enlightenment’s promise that rationality would produce increased freedom and changes in cultural value systems caused by revolutionary developments in science and technology brought into focus natural contradictions in modern thinking. Abstract Expressionists of the 1940’s and 50’s were abstract artists because

Importance of Brand to an FMCG Company-Free-Sample for Students

Question: Discuss about the Importance of Brand Equity in gaining Competitive advantage to an FMCG Company. Answer: Literature review: The literature review takes into account the important concepts and theories pertaining to the subject of study, brand equity. It delves into various aspects relation to brand equity like brand equity model, brand awareness and market penetration. The paper clearly discusses the role brand equity plays in ensuring the FMCG companies enjoy high profits and competitive advantages in the market. Conceptual Framework: Figure 2. Figure showing brand equity and competitive advantage relationship (Source: Author) According to Jin and Weber (2013) the model proposed by Kelly states that companies must create a positive and specific perception, feelings and opinion about their products among the consumers. The theory then mentions that strong brand equity results in a strong market picture about the goods and services which enable the companies pull a large number of buyers. Figure 1. Brand equity model (Source: Keller 2017) Huang et al. (2014) in their literary work mention that customer satisfaction created by consumption a high standard branded goods and services leads to promotion of the brands by the consumers which further makes the brand equity stronger. Sengupta, Balaji and Krishnan (2015) clashes with Huang et al. in their work and point out the brand power singly does not lead to market competitive advantage achieved by a company in the competitive FMCG sector. They state that fall through of the FMCG companies to sell high quality goods and services and generate customer satisfaction results in weak brand equity and losing of the competitive advantage. Brand awareness and market penetration: Huang and Sarigll (2014) state that brand knowledge refers to the capability of consumers relate and recall a particular branded product. Companies generate high brand awareness by promotion which permits them to achieve profound market penetration and sell products to a large number of consumers. Buil, De Chernatony and Martnez(2013) state that elements of brand equity like brand awareness, relatedness with brands and impact of perceived quality on buyers thought about products and optimise their purchase decisions. This analysis points out that market penetration and brand awareness enjoyed by branded products earns them high brand equity. Competitive advantage: Rubach and McGee (2015) states that the theory of generic competitive advantage by Michael Porter covers three strategies companies can adopt to gain competitive advantage in the competitive market. These are cost leadership strategy, differential strategy and focus strategy. Cost leadership strategy: Ibrahim(2015) states in his work that the theory of cost leadership strategy states that the FMCG producers with objective to achieve cost leadership must offer their products to a large population of customers to earn huge revenue. This massive revenue enables these firms to allocate their costs which maximise their profit margin. Malhotra (2014) states that high brand equity enables FMCG companies offer their goods and services to big consumer bases and earn big revenue which enables them to minimise the rates of their products offered. It can be inferred from the above discussion that high brand equity enables companies to obtain cost leadership in the international market. Differential Strategy: According to Davcik and Sharma(2015) companies require to achieve differentiation in their products from their rivals to earn competitive advantage. Malhotra (2014) states that high brand position assist the companies in promoting their goods and services to differentiate them from their market competitors. The analysis shows that strong brand equity permits the FMCG multinational companies to differentiate their product offerings from their rivals and obtain market competitive advantage. Focus strategy: Choudhary(2014) illustrates that niche marketing enables the FMCG firms focus on more specific requirements of the consumers and sell them products which meet those needs. This strategy of focus helps the FMCG firms to withstand the challenges presented by multinational competitor companies. An analysis regarding competitive strategies opted by the leading FMCG companies proves that they use all the three generic strategies to obtain and retain their competitive market positions. These powerful strategies arm the multinational firms to counteract threats of substitutes, new emerging firms and maintain their global market positions. Literature gap: Researchers feel a number of gaps while conducting researches which limits the span of the researches. Brand equity is a new concept but has considerable work to its credit but most of the work lacks reliability. The sources available on the official websites of the FMCG companies often do not give sufficient information about brand equity. The information provided on the other web sources lacks reliability due to access of users to edit them. The research also requires an exhaustive study of articles, journals and books. These two factors results in a gap between the expected amount of amount and actual data collected. References: Buil, I., De Chernatony, L. and Martnez, E., 2013. Examining the role of advertising and sales promotions in brand equity creation.Journal of Business Research,66(1), pp.115-122. Choudhary, S., 2014. Rooting by niche marketing.International Journal of Advanced Research in Management and Social Sciences,3(10), pp.84-91. Davcik, N.S. and Sharma, P., 2015. Impact of product differentiation, marketing investments and brand equity on pricing strategies: A brand level investigation.European Journal of Marketing,49(5/6), pp.760-781. Fremeth, A.R., Holburn, G.L. and Richter, B.K., 2016. Bridging Qualitative and Quantitative Methods in Organizational Research: Applications of Synthetic Control Methodology in the US Automobile Industry.Organization Science,27(2), pp.462-482. Huang, C.C., Yen, S.W., Liu, C.Y. and Chang, T.P., 2014. The relationship among brand equity, customer satisfaction, and brand resonance to repurchase intention of cultural and creative industries in Taiwan.International Journal of Organizational Innovation (Online),6(3), p.106. Huang, R. and Sarigll, E., 2014. How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer New York. Ibrahim, A.B., 2015. Strategy types and small firms' performance an empirical investigation.Journal of Small Business Strategy,4(1), pp.13-22. Jin, X. and Weber, K., 2013. Developing and testing a model of exhibition brand preference: The exhibitors' perspective.Tourism Management,38, pp.94-104. Keller, K. 2017. [online] Available at: https://www.kvimis.co.in/sites/kvimis.co.in/files/ebook_attachments/Keller%20Strategic%20Brand%20Management.pdf [Accessed 18 Aug. 2017]. Malhotra, S., 2014. A Study on Marketing Fast Moving Consumer Goods (FMCG).International journal of innovative research and development,3(1). Rubach, M.J. and McGee, J.E., 2015. The competitive behaviors of small retailers: Examining the strategies of local merchants in rural America.Journal of Small Business Strategy,12(2), pp.65-81. Sengupta, A.S., Balaji, M.S. and Krishnan, B.C., 2015. How customers cope with service failure? A study of brand reputation and customer satisfaction.Journal of Business Research,68(3), pp.665-674. Urde, M., Baumgarth, C. and Merrilees, B., 2013. Brand orientation and market orientationFrom alternatives to synergy.Journal of Business Research,66(1), pp.13-20. Us.pg.com. 2017. Our Brands | PG. [online] Available at: https://us.pg.com/our-brands [Accessed 18 Aug. 2017].

N October 1986, the British press reported that Me Essays

n October 1986, the British press reported that Mercury had his blood tested for HIV/AIDS at a Harley Street clinic. A reporter for The Sun , Hugh Whittow , questioned Mercury about the story at Heathrow Airport as he was returning from a trip to Japan. Mercury denied he had a sexually transmitted disease . [88] According to his partner Jim Hutton, Mercury was diagnosed with AIDS in late April 1987. [100] Around that time, Mercury claimed in an interview to have tested negative for HIV. [34] Despite the denials, the British press pursued the rampant rumours over the next few years, fuelled by Mercury's increasingly gaunt appearance, Queen's absence from touring and reports from former lovers to various tabloid journals - by 1990 the rumours about Mercury's health were rife. [101] At the 1990 Brit Awards held at the Dominion Theatre , London, on 18 February, a visibly frail Mercury made his final appearance on stage when he joined the re st of Queen to collect the Brit Award for Outstanding Contribution to Music. [102] [103] Towards the end of his life, he was routinely stalked by photographers, while The Sun featured a series of articles claiming that he was ill; notably in an article from November 1990 that featured an image of a haggard-looking Mercury on the front page accompanied by the headline, "It's official - Freddie is seriously ill." [104] However, Mercury and his inner circle of colleagues and friends, whom he felt he could trust, continually denied the stories, even after one front-page article published on 29 April 1991, showed Mercury appearing very haggard in what was by then a rare public appearance. [105] It has been suggested that he could have made a contribution to AIDS awareness by speaking earlier about his situation and his fight against the disease. [106] [107] Mercury kept his condition private to protect those closest to him, with Brian May confirming in a 1993 interview he had informed the band of his illness much earlier. [108] [109] Filmed in May 1991, the music video for " These Are the Days of Our Lives " features a very thin Mercury, in what are his final scenes in front of the camera. [110] The rest of the band were ready to record when Mercury felt able to come into the studio, for an hour or two at a time. May says of Mercury: "He just kept saying. 'Write me mor e. Write me stuff. I want to just sing this and do it and when I am gone you can finish it off.' He had no fear, really." [99] Justin Shirley-Smith, the assistant engineer for those last sessions, states: "This is hard to explain to people, but it wasn't sad, it was very happy. He [Freddie] was one of the funniest people I ever encountered. I was laughing most of the time, with him. Freddie was saying [of his illness] 'I'm not going to think about it, I'm going to do this.' [99] After the conclusion of his work with Queen in June 1991, Mercury retired to his home in Kensington , west London. His former partner, Mary Austin, had been a particular comfort in his final years, and in the last few weeks of his life made regular visits to his home to look after him. [111] Near the end of his life Mercury was starting to lose his sight, and he deteriorated to the point where he could not get out of bed. [111] Due to his worsening condition, Mercury decided to hasten his death by refusing to take his medication and continued taking only painkillers. [111]