How Wind Energy Destroyed Our Wild Life - Free Essay Example

Sample details Pages: 2 Words: 468 Downloads: 9 Date added: 2019/08/08 Category Energy Industry Essay Level High school Tags: Wind Energy Essay Did you like this example? Renewable energy is generated by a natural and unconventional source it only need to convert natural energy sources such as the sun, wind, and water into continual energy to facilitate their use in everyday life. Renewable energy is widely available in nature, unlike underground fossil fuels in limited forms like oil, gas, and coal and can be implemented from repeated use. The wind turbines are environmentally friendly and do not contaminate the air with carbon dioxide, sulfur, or hydrogen sulfide residues, as do traditional generation plants. Don’t waste time! Our writers will create an original "How Wind Energy Destroyed Our Wild Life" essay for you Create order Wind turbines differ from power plants because they are confined to sites where the proportion of wind is high in the mountains or near sea currents. A question that has always been asked by scientists and friends of the environment is do wind turbines negatively affect the earth? and do they damage marine areas and the wind farm? Most people believe wind power is one of the best ideas to create clean and affordable energy. However, wind power does not respect its promise to respect the environment. Wind energy, with its giant turbines, destroys wildlife, interferes with radio signals, causes noise, and changes the oceans general circulation. Birds take many places to live by balancing between protection from predators and the zones to access food, taking into account the Effort to bring the food for their babies and the time-consuming. to achieve this balance birds especially migratory. take high places such as mountains, highlands and then the coasts. And all those areas are tempted the wind energy researchers, also those places the wind does not stop throughout the year. Some of the effects that wind turbines cause on birds: death through collision or decrease by altering the housing due to inconvenience, which leads to decreased births in birds. Director of Science Nature Conservancy in Wyoming, Holly Copeland remarked, Over a half million birds and about a million bats, a study in 2013 by Smallwood, et al showed. And if you run those numbers out for Wyoming there are about 5000 grassland birds, we would be losing every yearthere was a paper that showed 20 eagles and in addition to that Duke Energy reported 52 eagles as well. Bats live anywhere in the world except pole north and Antarctica, but they favor warm areas like rainforests and prefer mountains because of their dark caves with hardly any light and much to eat. Bats travel at night depending on their ears, not their eyes and with the presence of those giant wind turbines that occur strong voices, disturb and change bat tracks and push them to collide with those turbines. Coastal wind farms p rovide renewable energy, but the activities that accompany them during their construction and the local air circulation of turbines affect marine mammals that use sound as a means of communication, food creation, movement, and reproduction

Psychology Of Sexual Orientation - Free Essay Example

Sample details Pages: 1 Words: 250 Downloads: 4 Date added: 2019/10/10 Did you like this example? Sexual orientation refers to an individual’s sexual preference with respect to the gender in which they are drawn or attracted, for instance bisexual, homosexual, or heterosexual. In many different cultures there are taboos in regards to different sexualities, therefore it is very important to evaluate what causes these different sexual orientations and how they can be prevented at an early age. This is because the different sexual orientations cause discriminations and stigma. According to different research these orientations are due to different environments, cultures. Genes and the brain structure(Ward et al, 2013). Different lifestyles and environments affect an individual’s sexuality because they tend to adapt to the environment in which they are in, this will help them to survive and adapt better. Furthermore, different cultures are also play a role in an individual’s sexual orientation because they show and highlight the different norms and rules that should be followed. Genetically different individuals are born with different genetic make-up, in their different chromosomes and these affect their sexuality highly without much significance on the gender (Ward et al, 2013). Don’t waste time! Our writers will create an original "Psychology Of Sexual Orientation" essay for you Create order Additionally, different hormone’s also play a role in determining an individual’s sexuality, for instance, the levels of testosterone and estrogen both in males and females. In conclusion, it is very important to respect each and every individual’s sexuality, this is because most of these sexual orientations are not because of an individual’s life style but they are mostly things that they can’t control by themselves.

Unions and Collective Bargaining/Discrimination in the...

I. ESSAY ONE - Collective Bargaining is essential component in any industrial democracy. Labor market can be defined as the mechanism in which workers compete for jobs and employers compete for workers. In a labor market, wages, benefits and responsibilities of workers are bought and sold. Unlike traditional markets however, labor is not a good that can be differentiated by conventional rules of supply and demand. While workers are the suppliers and employers are the buyers, overall supply cannot be manufactured as people only have a limited amount of time in a day. Additionally, companies are strong and can often directly manipulate the market by setting strict labor rules, triggering potential reductions in any supply side†¦show more content†¦Collective bargaining sets monthly wages, benefits and working hours on the negotiation table, not through each workers individual production or efficiency efforts. This may be negative for the hardest working union members as R ecent research suggests that productivity is substantially higher when employees monetary incentives are based solely on individual effort. The most direct impact workers face is the monthly deduction from salaries. These deductions could wipeout your short term compensatory gains that the union originally created. Finally, within existing economic labor models, hard work, increased wages and benefits should eventually come from a natural market fluctuation. As a result, disciplined and valuable workers will distance themselves from their counterparts and raise employers demand for these individuals, while reducing their low skilled equivalents. Over the past several decades, there has been a steady decline in the demand for low skilled workers. An argument could also be made that corporations, management and employers are not as powerful as their predecessors, thus not able to get away with the tactics used 20 to 30 years ago. The logic above could support the recent reductio n nationally in union membership. Some of the most profitable American companiesShow MoreRelatedCollective Bargaining And Bargaining Agreements1704 Words   |  7 Pagesterm â€Å"collective bargaining† and list and describe four issues that are mandatory components of a collective bargaining agreement. The term collective bargaining is defined as the system of bargaining when representatives of the employer and the employees negotiate the terms and conditions of employment that will apply to the employees. In the United States collective bargaining agreements are legally binding and typically last one to five years. (Budd, 2013,) PAGE 235 Collective bargaining is oneRead MoreThe Role Of Collective Bargaining And Resolve Industrial Disputes1356 Words   |  6 PagesThe role of collective bargaining to resolve industrial disputes Collective bargaining was first used in 1891 by Beatrice Webb between employers and employees as the way to resolve disputes. Collective bargaining are the negotiations carried out by a recognised in a workplace trade union and the employer. These negotiations deal with terms and conditions of employment. Thus, one of the aims of a trade union is to negotiate with employers in order to achieve the best possible results for their membersRead MoreLabor Relations: Collective Bargaining Agreements1588 Words   |  7 PagesCollective Bargaining Collective bargaining is the process which involves negotiation on the employment’s terms between the employer and employees. The employment terms possibly include the items like working conditions, employment conditions and workplace rules, overtime pay, base pay, work hours, work holidays, shift length, vacation time, sick leave, health care benefits and retirement benefits. In US, the collective bargaining is done among the leaders of labor union and the company’s managementRead MoreEmployee Relations And Work Environment Success1639 Words   |  7 Pages Assignment 2: Unions Shirley A. Allen Argosy University B7426 Strategic Talent Management M3 Assignment 2 Dr. Marianne Greenfield September 16, 2015 Assignment 2: Unions Students are required to assume the role of a collective bargaining consultant. The collective bargaining consultant duties are to review the employees’ policies of the global retailer business. This company has been operating for many years, with effective employee relations and work environment successRead MoreEssay on australias wage determination system988 Words   |  4 Pages Australia has gone from a highly centralized wage determination system to a mainly decentralized one. There has been a move away from accords and awards to enterprise bargaining, through the 96 Workplace Relations Act. Recent policies include changes to unfair dismissal claims and the 2005 workplace reforms package. Throughout the 20th century, Australia has maintained a system of tribunals to make decisions about wage and non wage outcomes and to help resolve industrial disputes. InstitutionalRead MoreLabor Relations3179 Words   |  13 Pagesterm â€Å"collective bargaining† and list and describe  four issues that are  mandatory  components of a collective bargaining agreement.   Collective bargaining can be defined as the process of involving representatives from both employers and employees to come to terms and conditions of employment that both parties agree. These agreements are written into legally binding contacts good for one to five years. (Budd, 2009, p. 229) Four issues that are mandatory components of collective bargaining agreementRead MoreAustralias Wage Determination System Essay995 Words   |  4 PagesAustralia has gone from a highly centralized wage determination system to a mainly decentralized one. There has been a move away from accords and awards to enterprise bargaining, through the 96 Workplace Relations Act. Recent policies include changes to unfair dismissal claims and the 2005 workplace reforms package. Throughout the 20th century, Australia has maintained a system of tribunals to make decisions about wage and non wage outcomes and to help resolve industrial disputes. InstitutionalRead MoreWalmart Corporation s Labor And Employee Relations1700 Words   |  7 Pagesallegations been made by employees regarding their dissatisfaction about poor work conditions, gender discrimination, low wages, poor benefits, and inadequate health care. Walmart has been criticized for its policies against labor unions and this issue has prompted public outrage, (Johansson, 2005) which is of great concern for the market. The company has also faced criticism for being anti-union, but it has claimed that it is rather pro-associate, whereby employees can report their grievances withRead MoreJob Dismissals And Sweet Deals1390 Words   |  6 Pagesunprecedented decline in the density and bargaining power of trade unions in western democracies. Among the reasons for this trend, include rapid globalization, v olatile market conditions that trigger unemployment, the prevalence of anti-union laws, and intense hostility of employers towards unionization. Cyclic economic downturns have increased the operating costs over the years, especially in the form of wages and salaries demanded by employees through trade unions. High costs of operations translateRead MoreConflict Resolution Is Compromise And Understanding The Needs Of Others925 Words   |  4 Pagescan be negotiated or resolved effectively (Pon.harvard.edu, 2015). Collective bargaining is a process where an employer and employee representatives negotiate agreements dealing with conditions of employment, work hours and wages. The only states where public employees have the right to collective bargaining are; New Jersey and Florida. In the states of North Carolina, South Carolina, Tennessee and Virginia, collective bargaining is illegal for firefighters. Twenty four states currently have right

A Farewell To Arms By Ernest Hemingway Analysis - 1087 Words

In 1914, one of the worst wars in history started -- World War I. During this time, Italy suffered about 460,000 to 650,000 casualties of both military soldiers and citizens. Most of the people in Italy did not want to fight, but their lives were endangered as if they had no value or purpose. In the novel, A Farewell to Arms, Ernest Hemingway explores the hardships of the war through an ambulance driver in World War I referred to as Lieutenant Henry. Lieutenant Henry sees and experiences many things in his war experience, but overall comes back to the same realization: there is not much meaning in life. Throughout the novel, Hemingway teaches the reader that life is meaningless through the character’s relationships with each other, their†¦show more content†¦Even if a man is injured, the officers will still send him out into the war as soon as he can walk and hold a gun again. Men are thrown into battle with no way to change their situation, making the effort to live pointless. To recapitulate, life’s meaningless is represented through characters’ relationships. An additional way Hemingway shows the meaninglessness in life is with the characters’ views on the war. First, the ambulance drivers’ views on the war prove that life has no meaning. Passini, one of the ambulance drivers, says â€Å"‘When people realize how bad it [the war] is they cannot do anything to stop it because they go crazy’† (41). He points out that the war is despised by everyone, yet no one can rectify its corruption; they just have to deal with the war. After fighting an unwanted war, it takes the meaning of life away and life becomes pointless. Another reason that life is without purpose is that the priest has very little hope for the war. The priest says, â€Å"‘I had hoped for something†¦ now I don’t know’† (137). The priest is normally the most hopeful and sacrosanct person in a town, but the war is so bad that even he has a hard time holding onto faith. No one has hope for this war, showing that the m eaning in having faith is completely gone. A final reason life is so meaningless is that soldiers are willing to harm themselves to escape the war. AllShow MoreRelatedAnalysis On The Farewell Of Arms By Ernest Hemingway1101 Words   |  5 PagesThe book I chose to do my analysis on was A Farewell to Arms, written by Ernest Hemingway in 1929. It has a first person narrative and is told by American ambulance driver Frederic Henry who finds love in the form of a nurse named Catherine Barkley all while the first world war is happening in the background. The story almost serves as a biographical piece on Hemingway himself as many of the events and experiences in it are inspired by real life ones that affected him. He did fight in World War 1Read MoreA Farewell To Arms By Ernest Hemingway Analysis747 Words   |  3 PagesSchmidt †¢ A Farewell to Arms, Ernest Hemingway (born on July 21,1899 and died on July 2,1961) He was raised in Chicago, and he moved to Paris after marriage. Hemingway contributed to literature during his time by writing for his high school newspaper and later became a journalist for Kansas City Star. He also became a companion of a lot of successful writers with Gertrude Stein teaching him. (â€Å"Ernest Hemingway† Biography.com) †¢ Original publication- September 1929 (â€Å"Ernest Hemingway† BiographyRead MoreA Farewell To Arms By Ernest Hemingway Analysis1694 Words   |  7 Pageslives the way they wish they could. One example of this is in Ernest Hemingway’s novel, A Farewell To Arms. The brave World War One ambulance driver, Frederic Henry, shares many traits with the esteemed author. It’s almost like he’s the Batman to Hemingway’s Bruce Wayne. Hemingway often wrote from experience, whether it was drawing upon his experience at a bullfight or even writing about his time spent on the Italian front (Ernest Hemingway Biography ~ World War I 1). He shares several experiencesRead MoreAnalysis Of Ernest Hemingway s A Farewell Of Arms 1369 Words   |  6 Pagesof courage, glory, and selflessness. A Farewell to Arms, written by Ernest Hemingway, is a recollection of his war experiences. The protagonist, an American Lieutenant named Fredric Henry, struggles to find the middle ground between his affair with the beautiful and radiant Catherine Barkley and pursuing heroism in the Great War. The lovers’ lives are turned upside-down once they realize they are infatuated with each other. Like Lieutenant Henry, when Hemingway was â€Å"serving at the front, he was woundedRead MoreAnalysis Of Ernest Hemingway s A Farewell Of Arms 1219 Words   |  5 Pageswar cannot overcome the bond between lovers. However, Ernest Hemingway c ontrasts this version of war and love in his novel, A Farewell to Arms. He utilizes his past experiences in World War I to illustrate warfare from the perspective of a soldier on the front lines. His novel portrays romance in a negative light, showing an alternative result of love, rather than the clichà © â€Å"happily ever after† endings. In A Farewell to Arms, Hemingway suggests that love can only serve as a temporary haven inRead MoreAnalysis Of Ernest Hemingway s The A Farewell Of Arms 988 Words   |  4 PagesA Farewell to Arms - Modernism In the A Farewell to Arms, Ernest Hemingway incorporates a literary style known as Modernism. Literary Modernism, or Modernist literature, had its origin in the late 19th and early 20th centuries. The horrors of World War I perceived, were taken into consideration by Modernists as the prevailing assumptions about society were reassessed. Thinkers such as Sigmund Freud began questioning the rationality of mankind. Hemingway includes perspectivism, impressionism, andRead MoreNot Only Did The Effects Of War Negatively Influence Henry’S1282 Words   |  6 PagesNot only did the effects of war negatively influence Henry’s actions, the theme of tragedy and the horrors of war also influence the entire Italian Army. For example, in Moddelmog’s literary analysis, the author refers back to novel to discuss the temptations that are depicted by Hemingway to give an accurate representation of the daily lives of the soldiers and the author hints at a justification for their actions: â€Å"It might sound sordid, but during war who can blame soldiers for seeking pleasurableRead MoreThe Sentimental Education of Frederic Henry (Hemingway’s Other Possible Title)975 Words   |  4 Pages Ernest Hemingway’s protagonist Frederic Henry says A Farewell to Arms with a double meaning. The novel title is word play reflective of first, Frederic’s desertion of the war. His second farewell is to the arms of his beloved, Catherine Barkley after her death in childbirth. Wandering stoically through life, looking for some natural progression, Frederic lets one circumstance lead him to the next. At first, Frederic exhibits the hedonistic aspirations of a college fraternity pledge, motivatedRead MoreCoping with War: A Comparison Between Slaughterhouse Five and A Farewell to Arms1630 Words   |  7 PagesEarnest Hemmingway once said Never think that war, no matter how necessary, nor how justified, is not a crime. (Ernest Hemingway: A Literary Reference) War is a gruesome and tragic thing and affects people differently. Both Vonnegut and Hemmingway discus this idea in their novels A Farewell to Arms and Slaughterhouse Five. Both of the novels deal not only with war stories but other genres, be it a science fiction story in Vonnegut’s case or a love story in Hemingway’s. Despite all the similaritiesRead MorePsychoanalytic and Femisnist Theories in A Farewall to Arms by Ernst Hemingway2059 Words   |  9 Pagesâ€Å"A Farewell to Arms† written by Ernest Hemingway in 1929 attracted much critical acclaim and theoretical interpretation helping to understand the author’s message to the readers the overall importance of the literary work in the world. The events of the novel took place during the First World War in Italy revolving around Frederic Henry, an American ambulance driver working for the Italian Army and being wounded on the front. Another very important character in the novel was Catherine Barkley, the

A Midsummer Night s Dream And A Doll s House - 1365 Words

A Midsummer Night’s Dream A Doll’s House, written by William Shakespeare and Henrik Ibsen respectively, are plays that have a varying number of themes. These two plays are centuries apart yet, they share a strikingly similar approaches in regards to the themes that are scattered throughout both plays. Such themes consists of love and marriage, deceit and honesty and most noticeably the relationship between men and women. Though they share many of the same thematic elements, their stories are completely different from one another. A Midsummer Night s Dream is a play about love. All of its action—from the escapades of Lysander, Demetrius, Hermia, and Helena in the forest, to the argument between Oberon and Titania, to the play about two lovelorn youths that Bottom and his friends perform at Duke Theseus s marriage to Hippolyta—are motivated by love. But A Midsummer Night s Dream is not a romance, in which the audience gets caught up in a passionate love affair between two characters. It s a comedy, and because it s clear from the outset that it s a comedy and that all will turn out happily, rather than try to overcome the audience with the exquisite and overwhelming passion of love, A Midsummer Night s Dream invites the audience to laugh at the way the passion of love can make people blind, foolish, inconstant, and desperate. At various times, the power and passion of love threatens to destroy friendships, turn men against men and women against women, and throughShow MoreRelatedEssay on A Midsumme r Nights Dream: Critical Analysis3103 Words   |  13 PagesMandy Conway Mrs. Guynes English 12 16 March 2000 A Critical Analysis of quot;A Midsummer Nights Dreamquot; William Shakespeare, born in 1594, is one of the greatest writers in literature. He dies in 1616 after completing many sonnets and plays. One of which is quot;A Midsummer Nights Dream.quot; They say that this play is the most purely romantic of Shakespeares comedies. The themes of the play are dreams and reality, love and magic. This extraordinary play is a play-with-in-a-play, which

Play Dealers Choice by Patrick Marber Character Essay Example For Students

Play: Dealers Choice by Patrick Marber Character Essay a) In this scene, Mugsy, a waiter in a restaurant in London, is playing poker in what is a weekly game with his colleagues and boss. They are in the basement of the restaurant in which they work, and Mugsy is desperate to win this time, as he wants to purchase some public conveniences, with the intention of turning them into his own restaurant. He is quite a simple character, and would never be able to succeed in running his own business; the audience feels pathos for him. In this scene when he wins a hand, he responds as though it is the greatest thing that ever happened to him. One of the main complications in this act is that there is a professional poker player playing with them, although only one other character knows this, which means that Mugsy will lose this money very quickly again. I would play Mugsy with a cockney accent, and although varying the pitch of his voice a lot throughout, it would generally be quite high-pitched. The tone of his voice would be light and quite breathy, as he is quite simple. Generally his movements would be quite defined and show what he is feeling. When sitting at the table, I would slouch when Mugsy is sad, and sit up and bounce on the chair when ebullient (e. g. when winning or with a good hand). His walk would also reflect this, as he would be quite springy on his toes and upright when happy, and shuffling and hunched when annoyed or upset. His movement would be generally light; when he shuffles it would be quite simian, as he would be slightly hunched, but still quite light and gentle. He would have fluent movement throughout, and another little action that would hint as to his mood would be how he would put the chips into the centre of the table. When he was winning, or thought that he was, he would place them very carefully, precisely and quickly into the centre, and when tentative he would push them in slowly, or throw some in, whilst having appearing quite grumpy. Throughout the gambling scenes it would be obvious whether he was attempting to bluff and when he had a decent hand, as he would be unable to hide his emotions. This would show him to be a very poor poker player, hence his name Mugsy, a mug being a bad poker player. These actions are based on the fact that I think Mugsy is a very childish character, and I would play him like a child, changing between contrasting emotions very quickly, and exaggerating these feelings, like a child who is unable to rationalise and control emotions. When Mugsy first speaks at the start of Act 3, I would make the drawn out almost making the end of it into an err before saying hospital for poker casualties is just along the road, dropping the h of hospital and emphasising just. When Stephen then says, Mugsy will show you the way, I would snarl at him, and slouch a bit in my chair, as though upset and child-like. When announcing what the next game would be, I would pause after And the game, as though building up the suspense. I would subsequently say, Is Mugsys Nightmare, in a breathy and quiet voice, with squinting eyes, sitting upright and looking down on everyone out of the corners of his eyes, as though Mugsy thought himself superior. When saying that Stephen does not like Mugsys Nightmare, I would say it childish like, as though defensive after his game had been attacked, and therefore I would reply with a playground retort. .ude1fadb156288f76ecb1616526a83a14 , .ude1fadb156288f76ecb1616526a83a14 .postImageUrl , .ude1fadb156288f76ecb1616526a83a14 .centered-text-area { min-height: 80px; position: relative; } .ude1fadb156288f76ecb1616526a83a14 , .ude1fadb156288f76ecb1616526a83a14:hover , .ude1fadb156288f76ecb1616526a83a14:visited , .ude1fadb156288f76ecb1616526a83a14:active { border:0!important; } .ude1fadb156288f76ecb1616526a83a14 .clearfix:after { content: ""; display: table; clear: both; } .ude1fadb156288f76ecb1616526a83a14 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ude1fadb156288f76ecb1616526a83a14:active , .ude1fadb156288f76ecb1616526a83a14:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ude1fadb156288f76ecb1616526a83a14 .centered-text-area { width: 100%; position: relative ; } .ude1fadb156288f76ecb1616526a83a14 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ude1fadb156288f76ecb1616526a83a14 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ude1fadb156288f76ecb1616526a83a14 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ude1fadb156288f76ecb1616526a83a14:hover .ctaButton { background-color: #34495E!important; } .ude1fadb156288f76ecb1616526a83a14 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ude1fadb156288f76ecb1616526a83a14 .ude1fadb156288f76ecb1616526a83a14-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ude1fadb156288f76ecb1616526a83a14:after { content: ""; display: block; clear: both; } READ: 5 pillars of Islam EssayWhen announcing that it is Dealers Choice, it would also be childish and defensive as though Mugsy were hurt that someone did not want to play the game that he invented. Finally when whilst dealing, I would have a quiet, plaintive tone in my voice when saying out? for the last time, and I would again be childish when saying Ooo making it quite high-pitched. I would deal the cards very precisely, and not very quickly, leaning a long way over the table each time, so that they were near to each person, rather than everyone else leaning in to collect their cards. When I would be explaining the rules of Mugsys Nightmare, I would run through them very quickly almost annoyed that I had to announce them, just because Mugsy knows them so well. After that when saying, You lose automatically, I would have a slightly threatening tone in my voice. When Ash says, pass, I would again act disappointed, as though one of the big boys did not want to play with me, and slouch somewhat, but then perk up when Carl calls, and do a little jump in my seat, returning Mugsy to an upright seating position, with a big grin on my face. When saying, No raise from the dealer, I would try and compose myself beforehand, and act calm, although failing miserably showing that really I was ebullient. Whilst dealing the cards to the other actors, I would draw the card from the top of the pack very quickly slamming it onto the table, prior to announcing what it is, and pausing a little before dealing the next card. When saying, Double deemonds, I would act as though it was a very rare and great thing to get to successive diamonds, emphasising it by shouting deemonds like a football supporter, and in a football-like chant. I would suddenly change after this and calm down to say, Jack to speak, softly and controlled. When saying Ooo in reply to Sweeney, again it would be childish and playground-like. After dealing the next lot of cards, I would again be excited and say, What is it, inquiringly as Mugsy is starting to think that he is going to win.

The B2B Mix Marketing Campaign Beneficial for DSO Free Sample

Question: Evaluate the Potential B2C and B2B Customer Segments that make up the DSOs Market. Answer: Introduction The Darwin Symphony Orchestra is an orchestra based in Darwin, Australia that was founded by Martin Jarvis. The first concert was held by DSO in the year 1989. The Company receives financial support from the government of the Northern Territory as well as support from private donors that includes Charles Darwin University. It performs approximately 8 concerts every year. A documentary on DSO was introduced by ABC television that was titled as Have Orchestra. It was twice presented with the National Australia Day Community Event of the Year Award. Matthew Wood is the present artistic director of the DSO (Jandl 2015). The report provides an overview about segmentation and targeting as well as their relevance to B2C and B2B marketing. It also illustrates about the evaluation of segment as well as the evaluation of specific B2C niche segment for the DSO marketing. The report briefly describes about B2B target marketing for the DSO team to focus on. The marketing strategy is relied upon targeting the overall mass market. The importance of market segmentation is that it facilitates a trade to precisely reach a customer with precise requirements (Lewis 2014). It provides long-run advantages to the company as they are able to make the use of the corporate resources. Segmenting and Targeting Sellers can choose to pursue business-to-consumer markets or business-to-business markets or both. The customers are influenced in certain ways to purchase certain things. Most of these factors are used to segment customers. A firm mostly makes the use of several segmentation bases or criteria in order to categorize purchasers in order to get a complete picture of its customers as well as generate real value for them. A layer of information is added by each layer (Lafreniere, Deshpande and Bjornlund 2015). Market segmentation in B2B markets mostly satisfies needs of the individuals and makes profit along the way is the purpose of marketing. However, needs of the individuals varies and as a result, satisfying them may require diverse approaches. Segmenting by behaviour is common as well the sellers frequently divide the customers on the basis of the usage rates of products. The customers who order several goods as well as services from a seller often receive special deals and are serv ed by salesperson who calls on them individually. The segmentation in B2B markets includes a price-focused segment that is composed of small firms that have low marginal profit as well as quality and brand-focused segment that is composed of companies that demand high-quality goods and possess top-notch delivery as well as service needs. Like B2C customers, the B2B customers explore innovative ways that helps to reach the target markets. There are common market segment dimensions for customers and B2B markets (Thomas and Thomas 2016). Under B2C market segmentation, the focus is mostly on traits of customers such as age, income bracket, education as well as gender. It also deals with the online shoppers as well as shopping centre customers. Marketing segmentation is likely to be a long-lasting procedure and it helps to determine the exact segments that illustrate the most probable sales for the organization. Targeting takes place when the marketer creates diverse segments within the market and devises several marketing strategies. It also devises several promotional schemes as per the preference and taste of the customers of a particular segment. An organization targets the market segments once the market segments are created. It is the second stage that takes place after segmentation. With the help of several marketing policies as well as schemes, the organization targets their commodities amongst several segments. Targeting takes place once all the potential market segments are identified (Dibb and Simkin 2016). The creation of the right advertising message necessitates targeting precise customers. Segment evaluation DSO mostly serves the society by delivering symphony music as it is a non-profit organization. It also provides music education to the students so that they can perform in school programs. In the year 2012, the orchestra launched an education program and as a result, they gained immense popularity in more than 2000 territory based schools. The marketing segmentation of DSO also includes symphonic music that is provided by them mostly in the Northern Territory of Australia. In order to acknowledge the several existing and potential B2B and B2C customer segment, it is required to have an essence of marketing. The vertical green arrows illustrate the movements between segments that is seek to stimulate through marketing (Aghdaie and Alimardani 2015). The strategies mostly include long-term strategies that are intended to accomplish a known objective or vision. The goals of DSO involve a strategic policy that requires knowing about the audience and reaching them. It also involves the rev iewing and revising of approach. It is also requisite to build relationships with the customers. In the context market segmenting, DSO requires to follow a behavioural targeting that illustrates to a circumstance that will lead to exclusive marketing programs. This leads to advanced technology that encourages and enables a definitive practice of marketing. Marketers are empowered by more detailed individual data that facilitates a much higher degree of familiarity as well as frequency of contact with customers. On the other hand, it also leads to geo-targeting that acts as a practice of customizing an advertisement for the concert tickets that is mostly based on geographic location of probable purchasers (Zuiderveen Borgesius 2015). The micro macro segmentation refers to the organizational market that involves variables such as the size of the organization as well as its location. The list price of DSO is likely to take the volume discounts into account that large clients will unavoidably ask for and the individuals leads to good representatives. There requires to have a decisio n making unit that however; does not exist on a formal organizational chart. The members of the decision-making depend on what commodity is being purchased and whether the commodity has been purchased earlier. However, if the commodity is purchased earlier the unit might just consist of manufacturing purchasers (Pothitou et al. 2016). The macro segmentation of DSO takes place when the market is categorized or segmented on the basis of the variables with wider scope that includes organizational variables. The variables that are included comprises of location that acts as an imperative variable to acknowledge about the communication needs as well as the culture. Macro and micro segments are two diverse types of segmentation. It is the procedure that divides the overall market into diverse groups based on diverse variables. The purchasing procedure and purchasing size of DSO depends on the variables such as the size of the organization. On the other hand, macro segmentation is always wider as compared to micro segmentation that mostly focuses the target on small base of customer (Cui and Choudhury 2015). However, micro segmentation employs other variables that form the basis of classification that is mostly customer oriented as it takes customer experience and benefits into account. Qualitative research techniques tu rn out be invaluable at the stage of lifestyle segmentation. It also provides the in-depth analysis about the conceptual understanding according to which the large-scale customers will be asked about the degree to which they agree to each statement put forward by DSO. A key section or attitude towards orchestra should also be considered (Budeva and Mullen 2014). Most of the analysis of segmentation is mostly based on cluster analysis that comprises of a set of well-described statistical processes that group individuals perform according to the proximity of the ratings. Cluster analysis tends to avoid the pattern of respondent ratings and depend fundamentally upon the proximity of the ratings. Another restriction of clustering approaches is that all the statements are treated as identical. An advanced way to accomplish a good psychographic segmentation is to first recognize the statements that are more imperative. The final stage that is associated to segment tends to large and complicated (Duran and Odell 2013). B2C target A specific B2C niche customer segment for the DSO marketing team is demographic segmentation. This type of segmentation deals with the market that is mostly based on certain traits of the audience. It is even more competent while targeting multiple segments at once. Demographic characteristics mostly include certain factors that are not limited to race, age, gender, ethnicity, education as well as marital status. It is also more effectual while targeting several segments at once. The combination of several customer segmentation criteria has the probability to reach a much targeted niche market that increases sales while maximizing the value of each marketing dollar invested (Fang, Xiaofeng and Jianhua 2015). The rationale for its selection in terms of distinctiveness, size or accessibility is the scheme that categorizes customers as per the identical requirements or desired outcomes in order to support communications. The B2C rationale is most effectual against customer experience objectives that include diminishing complaints or low-effort communications. It also provides probable value to tailor service to segment with high anticipated future value. The objective of this scheme is mostly to maximize the future values of these high-probable groups. The B2C customers who are associated with DSO are mostly the individuals who book the orchestra for weddings and other private and public events. The individuals those who lives near the Darwin and Northern Territory, includes wealthy businessmen as well as other powerful individuals. Darwin Symphony Orchestra is also invited by the managers of the company to initiate an event (Kang 2015). B2B target A dominating niche B2B market mostly diminishes competition that in turn reduces price pressure and helps to bring suppliers closer to customers that augments their loyalty. DSO requires to adopt the NicheMktg approach that mostly focuses on market segmentation. This in turn helps to define the needs that increase sales in particular target audience. The B2B mix marketing campaign will prove beneficial for DSO as it will target those customers who have a common business requirement and can be found anywhere in the world. With the help this, DSO will keep focus on targeted niche market rather trying to reach every individual. This will help the customers to recognize the positioning as well as the message that is based on differentiation. As a result, the concerts that are carried out by DSO will make the targeted customers happy by aligning the market requirements. The potential customers will request the experts to solve the real-world trade challenges and DSO will ultimately become the major reference in this precise area of knowledge within the specified niche market (Pato 2015). The B2B customer segmentation deals with the objectives and outputs of customer segmentation research are likely to rely on the stage of the company. It helps to have a clear idea of the demand of individuals to purchase the concert tickets. This leads to augmented satisfaction as well as better performance against competitors. It also helps to focus on marketing strategies that is mostly parallel with enhancements to the commodities. The rationale for selecting B2B niche segment facilitates DSO to pursue elevated percentage opportunities. It helps to create a step towards a meaningful change in DSO that will in turn acknowledge the change. In the case of an orchestra company, moving from a start-up stage to an expansion stage helps the developing company to make a transition (Kandeil, Saad and Youssef 2014). Ultimately, best present segmentation of customer helps to denote ideal customers and the segments to which those customers belong to. The B2B customers illustrate the enterprises who hire the orchestra to conduct an event in their Company. There is always a prospect to invite the popular orchestra to carry out an event due to several private and government organization that is situated near the Darwin and Northern Territory. The cost of hiring of DSO is negligible as compared to other music company due to the fact that Darwin Symphony Orchestra is a non-profit organization. The team that makes decision comprises several departments such as technical department, financial department and operational department who require to agree on the particular decision that is related to inviting of DSO (Thomas and Thomas 2016). Positioning customer behaviour Positioning is described as the marketing strategy that aims to make a brand engage a diverse position. Companies mostly apply this strategy either by highlighting the diverse characteristics of their brand or they might try to generate an appropriate image (Gengler and Mulvey 2017). Figure: Positioning Map (Source: Created by Author) The perceptual mapping is a graphic display that illustrates the perceptions of customers with relation to characteristics of products. This in turn influences the behaviour of customers the ideal points of the customers reflects the ideal amalgamation of product characteristics. It is a illustrative technique that is mostly used by marketers in an attempt to visually display the potential customers. The positioning map mostly considers the ideal points of the customers. The customers are also identifying the problem according to which the purchaser identifies a divergence between the actual and some desired state. Conclusion It can be concluded that B2B procedure involves the commodities and services of the trade that are marketed to other trades. An organization targets the market segments once the market segments are created. The B2B mix marketing campaign will prove beneficial for DSO as it will target those customers who have a common business requirement and can be found anywhere in the world. Diverse marketing approaches are mostly used in both B2B and B2C process. A layer of information is added by each layer. Market segmentation in B2B markets mostly satisfies needs of the individuals and makes profit along the way is the purpose of marketing. The customers under the B2C transaction select goods and pay for those goods. The rationale for its selection in terms of distinctiveness, size or accessibility is the scheme that categorizes customers as per the identical requirements or desired outcomes in order to support communications. A company considers the introduction of a new product that seeks for area with a high density of idea points. 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